About Private Label
About Private Label
Eyebrowz specializes in making your products as unique as your business. We have worked side by side with hundreds of spa owners to develop professional quality products at a fraction of the cost. Through decades of experience, we understand the intricate details that make beauty products successful. Our current clientele boast that the ability to order cosmetics in their name has resulted in:
- Larger Sales Volumes
- Larger Dollar Orders Per Customer
- Better Control Over Their Brand Image
- Free Advertising
- Most importantly, your name on the cosmetics ensures that you never have to defend your prices. Your products will only be available in your store, and this guarantees that you will always provide the best price.
Larger Sales Volumes
Over a decade, the number of spa locations has grown from 4,140 in 1999 to over 70,000 in 2014. Rapid growth has resulted in increased competition, and salons are facing new challenges with regards to: Customer Retention and Attracting New Customers
Attracting New Customers
Our professional eyebrow powder creates a powerful and beautiful finish. Cosmetics, in combination with your service creates a dramatic improvement in the customer’s appearance which is instantly noticeable. Such a noticeable change means that the customer’s friends and family will ask about what they have done to look so great. When your customer answers this question with your company's name, you will have created a new customer without spending any direct advertising dollars. Think of it as a hidden billboard on your customers face. The potential of this type of advertising is unlocked through the use of brow powder as a finish to a salons or spas services.
Customer Retention
The average American spa and salon customer will only visit a salon or spa once every few months. Because of the long break between visits the memory of your spa's brand and the experience you have to offer may be erased in the consumer's mind. This means the second part of the solution can be difficult to achieve without large spending on advertisement. There is an affordable solution to this problem. With Your name on say the Brow Powder your customers will see your company's name everyday that they apply their makeup and because our powder lasts six to seven months the powder will last between visits. By offering private label powder to your customers you can increase the number of customers you get.
Private labeling helps salons keep current customers coming back and helps attract new customers
Larger Dollar Orders per Customer
The most successful spas and salons have discovered that a key to high profits is through selling of cosmetics with their services. Why is it that consumers buy cosmetics from salons and spas and how can you increase your cosmetics sales with this knowledge? 49% of consumers say their purchase is because they believe that spas and salons offer a higher quality product. Further more, 45% said that their purchase was made because they believed that the salon brand was a specialty brand. Professional brow powder and gel and rejuvenator satisfies both of these needs. First, your powder will be of extremely high quality. Second, because it is in your name consumers are assured that the cosmetic they are buying is a specialty brand. By offering products with your company's name on them, you can increase the number of dollars you get from each customer.
Control your Brand
With your name on the cosmetic you have complete control over your brand. It has been shown that 50% of consumers think that brands that are sold in mass merchandisers (e.g. Wal-Mart), are of lower quality. This connection in customers minds can cause problems for your company's image. If a consumer assumes that some of your products are low quality, they may also assume other products you carry are of low quality. With your name on the cosmetic you control where your brand appears. You avoid the problem of having consumers assume that you carry low end products simply because they saw the same products in a department store.