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5 Tips to Attract New Customers to Your Salon

Competition in the salon and Spa industry is increasing. We want to help you get ahead of the competition and create new business as well as repeat customers.

Tip 1: Focus on Customer Education

According to 'Specialty Retail Report', the most successful salons say that providing customer education has been key to attracting new clientele. Consider handing out brochures or displaying educational posters around the high-traffic areas of you salon. Another idea is focusing on selling powder and gel during the session and showing clients tips and tricks on how to apply the product while they are there.

We currently have two posters that help with providing customer education. Our brow shapes poster shows 30 different brow shapes with celebrity names that inspired each shape. Another is the rejuvenator poster that shows how hair growth happens & explains how the rejuvenator works to restore hair health.

Tip 2: The 'WOW' Factor

According to 'StyleSpeak', top threaders attribute their success to the 'WOW' factor - their ability to show onlookers the amazing art of brow shaping and finishing. It is more important than ever to ensure that your clients look their best when they exit your salon or kiosk. Therefore, we recommend that you carry brow finishing products . Brow powders add beautiful definition that your clients will love and come back for.

Tip 3: Make Them Remember You

Peoples lives can be stressful and it can be difficult to remember appointments, let alone new names. That's why it is important to get your name out there by encouraging clients to purchase finishing products during their visit. Having salon products with your name on the product helps clients remember you after their visit by seeing your name every time they apply the cosmetics. Customers that see your name daily are 60% more likely to remember you and return to your salon.

Tips 4: Consider Implementing a Referral Incentive Program

According to 'SalonProfit', there is no better way to attract new business encouraging current clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. Make it a habit to ask your clients for referrals and reward them for doing so. People trust their friends and family first, especially when it comes to their appearance. Let them know what's in it for them by telling them about your referral incentive program.

Tip 5: Run a Repeat Discount

Salon Marketer' magazine cautions against doing a one-time discount. While it may attract more clients at the front end, there is a low retention rate as many of these clients are just looking for a one time deal. Instead, it is recommended that you run a repeat discount (i.e. buy 4, get the 5th visit free). This is a great way to attract new clients and encourage repeat visitors. It's even better when coupled with a referral program!