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How to Increase Salon Profits through Retail Sales

Selling retail products in your salon offers a great way to boost sales. The more retail products you can sell to your clients, the more revenue per client you can recognize. There are additional benefits to having higher retail sales - clients who buy products from salons are more likely to come back. Consumers want products recommended by their salon and want to be trained on how to use them, this increases your customer's satisfaction. The importance of selling products to your customers extends beyond getting more revenue through retail, but also involves increasing customer loyalty.

Selling products in your salon is not only about getting more revenue through higher sales, but also increasing the value delivered to customers

Don't Sell - Show

You're the expert. Clients want to hear from you and be shown how products can be used to give them a beautiful finish. You know best which products can be used to provide your customers with the fabulous style they are looking for, so show them. Demonstrate the products and educate your clients on how to use the products to get just the right finish for them.

Be Picky

When choosing what products to sell in your salon its important to consider what products are on the market. A large brand name product may be tempting, but your ability to sell these brands is going to be limited due to competition from large box stores that can sell the product for a discount. There is nothing worse than trying to sell a product only to be met with "I can get it for cheaper at the Pharmacy". Opting for products from a smaller brand, or products printed in your own brand will limit the competition you will experience on the retail side of your business.

Display It

When you go to the grocery store you might not visit the magazine section, but you still might pick up People in the checkout line. Having strong visuals by the cash machine can generate impulse buys and even planned purchases. When stocking products its important to consider the packaging for these products as well as how they are displayed on your store shelf.

Listen to Concerns and Provide Solutions

Selling products isn't about pushing out products that your customers don't need or want. It is based on finding your customers needs and wants and helping them address these. Asking questions to clients about their current concerns, morning rituals and products they are currently using can provide insight into problems they are having. Once you learn of their problems you can then show them how the products you carry can address their concerns.